More Tips For Giving A Killer Presentation
From lifehack.org "18 Tips for Killer Presentations" (http://www.lifehack.org/articles/communication/18-tips-for-killer-presentations.html)
"Jerry Seinfeld has a skit where he points out that studies show public speaking is a bigger fear than death. That means, he claims, that if you are going to a funeral you are better off in the casket than doing the eulogy. While there isn’t a lot you can do to melt away your anxiety, a the best start is simply to make a better presentation.
Becoming a competent, rather than just confident, speaker requires a lot of practice. But here are a few things you can consider to start sharpening your presentation skills:
- 10-20-30 Rule – This is a slideshow rule offered by Guy Kawasaki. This rule states that a powerpoint slide should have no more than 10 slides, last no longer than 20 minutes and have no text less than 30 point font. He says it doesn’t matter whether your idea will revolutionize the world, you need to spell out the important nuggets in a few minutes minutes, a couple slides and a several words a slide.
- Be Entertaining – Speeches should be entertaining and informative. I’m not saying you should act like a dancing monkey when giving a serious presentation. But unlike an e-mail or article, people expect some appeal to there emotions. Simply reciting dry facts without any passion or humor will make people less likely to pay attention.
- Slow Down – Nervous and inexperienced speakers tend to talk way to fast. Consciously slow your speech down and add pauses for emphasis.
- Eye Contact – Match eye contact with everyone in the room. I’ve also heard from salespeople that you shouldn’t focus all your attention on the decision maker since secretaries and assistants in the room may hold persuasive sway over their boss.
- 15 Word Summary – Can you summarize your idea in fifteen words? If not, rewrite it and try again. Speaking is an inefficient medium for communicating information, so know what the important fifteen words are so they can be repeated.
- 20-20 Rule – Another suggestion for slideshows. This one says that you should have twenty slides each lasting exactly twenty seconds. The 20-20 Rule forces you to be concise and to keep from boring people.
- Don’t Read – This one is a no brainer, but somehow Powerpoint makes people think they can get away with it. If you don’t know your speech without cues, that doesn’t just make you more distracting. It shows you don’t really understand your message, a huge blow to any confidence the audience has in you.
- Speeches are About Stories – If your presentation is going to be a longer one, explain your points through short stories, quips and anecdotes. Great speakers know how to use a story to create an emotional connection between ideas for the audience.
- Project Your Voice - Nothing is worse than a speaker you can’t hear. Even in the high-tech world of microphones and amplifiers, you need to be heard. Projecting your voice doesn’t mean yelling, rather standing up straight and letting your voice resonate on the air in your lungs rather than in the throat to produce a clearer sound.
- Don’t Plan Gestures - Any gestures you use need to be an extension of your message and any emotions that message conveys. Planned gestures look false because they don’t match your other involuntary body cues. You are better off keeping your hands to your side.
- “That’s a Good Question” – You can use statements like, “that’s a really good question,” or “I’m glad you asked me that,” to buy yourself a few moments to organize your response. Will the other people in the audience know you are using these filler sentences to reorder your thoughts? Probably not. And even if they do, it still makes the presentation more smooth than um’s and ah’s littering your answer.
- Breathe In Not Out – Feeling the urge to use presentation killers like ‘um,’ ‘ah,’ or ‘you know’? Replace those with a pause taking a short breath in. The pause may seem a bit awkward, but the audience will barely notice it.
- Come Early, Really Early – Don’t fumble with powerpoint or hooking up a projector when people are waiting for you to speak. Come early, scope out the room, run through your slideshow and make sure there won’t be any glitches. Preparation can do a lot to remove your speaking anxiety.
- Get Practice – Join Toastmasters and practice your speaking skills regularly in front of an audience. Not only is it a fun time, but it will make you more competent and confident when you need to approach the podium.
- Don’t Apologize – Apologies are only useful if you’ve done something wrong. Don’t use them to excuse incompetence or humble yourself in front of an audience. Don’t apologize for your nervousness or a lack of preparation time. Most audience members can’t detect your anxiety, so don’t draw attention to it.
- Do Apologize if You’re Wrong – One caveat to the above rule is that you should apologize if you are late or shown to be incorrect. You want to seem confident, but don’t be a jerk about it.
- Put Yourself in the Audience - When writing a speech, see it from the audiences perspective. What might they not understand? What might seem boring? Use WIIFM (What’s In It For Me) to guide you.
- Have Fun - Sounds impossible? With a little practice you can inject your passion for a subject into your presentations. Enthusiasm is contagious"
10 Most Common Beginner Mistakes In Public Speaking
1. Using small scale movements and gestures.
Most rookie presenters are afraid to take up too much space. This hesitance comes across like an apology to the audience. For more on this topic, check out our post titled “What the heck do I do with my hands?!?"
2. Speaking with low energy.
Actually, this problem is not restricted solely to rookie presenters. 80 – 90% of the presenters that I observe do not expend enough energy. Hence, they come across as uninvolved, uninteresting, and unenthusiastic. Crank up the energy level! You will command more attention and project more confidence and charisma. I cannot stress this strongly enough. For more, check out our video on Speaking With Passion.
3. Not preparing enough
Granted, many rookie presenters don’t know how to prepare effectively other than preparing their media. Experienced speakers do plenty of research so that they feel confident in their material and their ability to respond to any question the audience might throw at them. They daydream about their topic even during ‘down time’ and often find the most creative ideas when doing other activities. I often come up with great ideas while driving, shopping, or running. It’s important to go through multiple drafts or iterations of your material, revising and editing, to arrive at the most finished form of your talk.
4. Not practicing enough
Not practicing your talks and presentations on your feet is one of the single biggest mistakes you can make. Experienced speakers will often do a dry run of their material with a trusted audience of friends, family, or colleagues. They will simulate the environment of their presentation using a projector and slide remote. They’ll choreograph their movements and gestures which will dramatically increase your ability to remember your material. They recognize areas of challenge (weak segues, awkward media transitions, etc.) and come up with tricks and tactics to help them flow seamlessly through their material.
5. Data centric presentations.
If your talk is focused on data rather than the vivid human story the data tells, you are in trouble. In the June 2013 issue of Fast Company magazine, Leslie Bradshaw, the COO of Guide is speaking about Big Data. She states: “The art is in preparing the content for optimal human consumption. The data doesn't just talk back to you. You collect, you analyze, you tell stories. Think of an iceberg. Underneath the waterline are data storage and analysis. Those are your engineers and scientists. Up above is the interface. It's both literal and narrative. It starts with the hard sciences–the math, the analytics–but it ends up with the softest: how to tell the story.”
6. Playing it safe.
Many presenters, rookies included, avoid taking risks. As my mentor and co-founder of our company often said, “Not taking a risk is also a risk.” When your presentation content is too safe, it usually comes across as boring. When the most important ability as a speaker is the ability to garner attention, can you afford to avoid taking risks?
7. Avoiding vulnerability.
This will seem very counter-intuitive to many young presenters but you must find ways to show vulnerability if you want to be seen as credible. If you are obviously trying to hard to seem perfect, savvy audiences will see through your act and become even more suspicious. Tells stories about times when you made dumb mistakes and then reveal what you learned. In Brene Brown’s talk on Vulnerabilty at TED, she states, “The original definition of courage, when it first came into the English language—it's from the Latin word cor, meaning heart—and the original definition was to tell the story of who you are with your whole heart… very simply, the courage to be imperfect.” For more on vulnerability, here are some related posts on our blog.
8. Taking oneself way too seriously.
Many speakers tend to be very serious and formal. If they could bring more of their natural, informal style into their presentations, they would be more authentic and engaging and authentic. The stiff formality and rigid “professionalism” many tend to slip into when presenting may garner respect but respect only has value if people actually want to spend time with you. If you defer too much to your audience, you are projecting that you are not of an equal stature. Respect the audience’s professionalism but relate to their humanity informally. By speaking to them more informally, you project that you are equal. They will read that as confidence. As I often say to clients, “If you are not having fun, you are not doing it right.”
9. Presenting too much material
Though it’s always better to have more material than you need, you also need to know what you will cut if you run out of time. Rookie presenters feel compelled to get through all their material even if it means going past their allotted time. I’ve heard of speakers who have gone as much as 45 minutes over their time commitment. This is inexcusable. If you want to estimate how much time your talk will actually take in front of an audience, practice on your feet and time yourself. Expect your actual talk will take at least 25% longer and maybe even 50%. Speakers often expand even further on their topic when they see audience’s reactions.
Rushing further exacerbates any existing delivery or content problem you may already have. Phrases will lose impact because you are rushing. Slowing down will make you seem far more poised and confident and experienced. Using more pauses will also:
a) Increase audience perception as well as your feeling of confidence and ease.
b) Give your audience time to digest your key points and give those points greater impact.
c) Give you time to formulate your thoughts into more succinct and cogent sentences.
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